These three new thoughtfully designed store locations make for an elevated shopping experience.
Situated on Madison Avenue, the iconic vintage store’s new location is a vision. A true testament to LoveShackFancy’s romantic aesthetic, the boutique is impossible to miss with a facade purposefully obscured by tumbling roses and potted plants in baskets. “It’s my dream Upper East Side boudoir and my new favorite dressing room,” says designer Rebecca Hessel Cohen. The 1,100-square-foot boutique houses the brand’s collections for women and little girls, including swimwear, knitwear and home collections, as well as new collaborations. Drawing inspiration from childhood memories of shopping with her mother, Cohen created a charming boutique where different generations could merge and unite through fashion. “When I was a little girl, my mother would take me on the most memorable shopping trips to stores like Betsey Johnson in this neighborhood after school,” she says. “I love that I can give my own girls, Scarlett and Stella, a place to come and hang out with us, my parents and their friends.” Now welcoming shoppers, LoveShackFancy’s new boutique is yet another ambassador of the brand’s fanciful spirit bringing the shabby-chic aesthetic of Parisian flea markets and London’s Portobello Road lace sellers to uptown New York. 1058 Madison Ave.
The boutique’s old-school New York aesthetic is completed by vintage decor, while lace dresses and WWI-era jewelry hang on custom rails from London.
Lifestyle brand UGG has opened the doors of its new, multilevel flagship store in New York City, setting up shop on Fifth Avenue. Designed by architecture studios Florencia Pita & Co. and Quezada Architecture, the 12,842-square-foot space is tailored to not only provide exclusive experiences and products but also showcase the evolution of UGG, from the Classic boot that shot the brand to fame to the all-encompassing lifestyle collections it features today. Over the years, the company has brought to fruition a myriad footwear, readyto- wear apparel, accessories and homewares while managing to stay true to its Southern California roots. 530 Fifth Ave.
Luxury store Fivestory has left its original location on 69th Street and moved to a new home at 1020 Madison Ave. The twostory row house that dates back to 1913 boasts artwork from Raphael Gallery on rotation, and a sweeping staircase leads to the second floor. Fivestory offers apparel, luxurious homewares and fine jewelry, featuring brands only carried in the U.S. such as TWP, JC Obando, Alison Fry, Voranida, Michelle Farmer and Elyse Graham. The store also stocks a wealth of more widely carried designer labels, from Proenza Schouler to Etro, Staud, Alexander Wang and Giambattista Valli, and an area is dedicated to curated vintage, secondhand items from designers like Valentino, Chanel and Dior. The move comes with Karen Murray taking over ownership. An avid vintage clothing collector, Murray brings with her a team from Barneys New York and 30 years of experience in the industry. 1020 Madison Ave.
Photography by: LOVESHACKFANCY PHOTOS BY MARCELA CUSSOLIN/COURTESY OF LOVESHACKFANCY; All photos courtesy of brands