From chic aprés-ski attire to timeless, multifaceted pieces, Bogner’s new Madison Ave. storefront features styles that turn heads in the city and on the slopes.
Bogner’s 2023 Fall/Winter line features innovative styles that combine classic mountain looks with versatile ready-to-wear pieces.
A pioneer of luxury sports fashion since 1932, Bogner introduced its chic collection of ski, aprés-ski and ready-to-wear to Manhattan in 1986, when Willy Jr. and Sonia Bogner opened their first US retail location on Madison Avenue. After hosting pop-ups there for the past couple of years, the brand is making a permanent return to the Avenue—a homecoming filled with iconic sportswear and enduring urban styles.
Beyond its instantly recognizable skiwear, Bogner’s Madison Avenue store features a full assortment of their ready-to-wear collections—including a new fall line with elegant and versatile pieces perfect for galavanting around the city or sipping cocktails on the mountain. Read on for three reasons you’ll want to reach for this timeless collection.
Versatile Styles
Since its inception, Bogner has seamlessly integrated sports and fashion for functional clothing that doesn’t sacrifice style or creativity—and their 2023 Fall/Winter collections are no different. Featuring chic pieces that can be dressed up or down, the collection allows for mix-matching and accessorizing to complement any occasion and personality.
“Founder Maria Bogner and her daughter-in-law, Sonia, believed in personal style,” Executive Vice President of Bogner of America Linda Ashman says. “For Fall, we have items that can take you from the boardroom to the lodge, from Madison Avenue to the main streets of Aspen.”
The Fabia pleated pants are styled here with the matching Marisa jacket.
Crafted with the finest materials, fall pieces like the Fabia pleated pants provide both comfort and sophistication that can be styled in infinite ways, on or off the mountain (Style tip: pair the Fabia pants with the Marisa jacket in the same colorway for a monochromatic moment).
Heritage-Inspired Designs
With a history as rich as Bogner, the 91-year-old brand is heavily influenced by its heritage and past styles. From owners Willy and Maria Bogner’s passion for ski racing to their innovative fashion sense, the brand is built on classic designs that manifest in new ways with each collection. In the fall line, Bogner’s history shines through in several pieces, including the Erica stirrup pants.
In 1948, founder Maria Bogner created stirrup pants, which would later be referred to as “Bogners” in dictionaries.
A nod to Maria Bogner’s revolutionary creation of pants made out of stretch material with stirrups in 1948, the Erica pants provide a sleek base to any outfit. “They are essential black pants that go everywhere,” Ashman says. “They harken back to the brand’s founder, Maria Bogner’s innate sense of style.”
Other pieces like the Jolie knit jacket and Rabea knitted top are an ode to the Norwegian knitwear sold at the brand’s first-ever store: Willy Bogner Ski Company. Bogner is proof that history never goes out of style, and Manhattanites can now shop these classic designs on Madison Avenue.
Aprés-Ski Chic
Bogner’s Fall/Winter accessories bring the aprés-ski feel to everyday outfits.
Chic, comfortable and luxurious, the “aprés-ski” look is a classic that has continued to gain popularity in recent years with more brands dropping ski capsules and leaning into mountain fashion. With deep roots in ski racing, Bogner has always been at the cusp of this style. From stand-out down jackets to sophisticated turtlenecks, the brand’s Fall/Winter collection features some iconic luxury aprés-ski pieces.
The Xenia lambskin vest has a fur look on one side and a leather look on the other, for endless styling opportunities.
“I cannot wait to wear our Xenia lambskin reversible shearling vest, it is both chic and urbane, and the perfect ‘aprés ski’ piece,” Ashman says. Complete with a high stand-up collar and elastic waist belt, this 100% lambskin vest will elevate any fall or winter outfit (Style tip: Pair with the black Vinny turtleneck pullover for a sleek look).
Whether you’re stocking up for a trip to the slopes or looking to add some dynamic pieces to your fall/winter wardrobe, Bogner’s Madison Avenue storefront has all the styles you need to stunt from the city streets to the mountains.
Shop Bogner’s Fall/Winter collection: bogner.com.
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