4 Upscale Fashion Brands Unveil New NYC Stores

Kanika Talwar | October 1, 2020 | Style & Beauty

Start off fall right with the latest retail launches.

Alexander McQueen

Alexander McQueen Bag shopsAlexander McQueen black and Welsh red leather oversized quilt tall story bag

Creative Director Sarah Burton’s collaboration with Chilean architect Smiljan Radic on Alexander McQueen’s Soho flagship is the brand’s latest endeavor, which will feature men’s and women’s ready-to-wear and accessories. The duo has previously collaborated on the company’s London store and has tapped into a fascination with nature, utilizing oak and walnut throughout. Using the signature McQueen references to guide the concept, the entire store contrasts with light and dark. The space features the same innovative spirit and craftsmanship for which the late designer was known.


Cire Trudon x Balmain classic candleCire Trudon x Balmain classic candle

In partnership with Cire Trudon, Balmain is creating a limited-edition candle, inspired by one of Creative Director Olivier Rousteing’s favorites, Ernesto. Holding notes of Atlas cedar wood, gunpowder and cigars, with the addition of black rose exclusively for the collaboration, gives an interesting twist on the candle Rousteing utilizes in his own home and studio. Keeping in mind Balmain’s couture origins, Cire Trudon designed the candle with a black and gold exterior, representative of both brands’ savoir-faire style. Available in the new Madison Avenue store, the feminine take on the classic Ernesto candle is sure to delight all of the senses.


Belstaff Jacket new shop NYCBelstaff upcycled Trialmaster jacket

British heritage brand Belstaff opens its Meatpacking store with exclusive offerings, upcycled items and new concepts. The Workshop, a restore, repair and renew retail theater for existing or recently purchased items, hosts community events including master classes on denim and letterpress printing. Utilizing the Build Your Own service, the Trialmaster jacket can be personalized with fabrics, patches and laser- and chain-stitching embellishments. To celebrate the opening, the company has partnered with artisans who customized and upcycled vintage jackets for sale. Additionally, Creative Director Sean Lehnhardt- Moore selected and curated exclusive items for the store such as bandannas, old waxed cotton jackets, denim and military bags.

O.N.S Clothing

ONS Display store NYCA display at O.N.S Clothing’s new store

Taking into account modern living and comfort for menswear, O.N.S Clothing opens its flagship store in Nolita, which has taken more than a year and a half to complete. Founder Brian Chung wanted to create clothing that was comfortable and easy to wear all over the world—Chung and many of his friends are transplants and expats who live in the four corners of the globe. Designed by Hong Kong studio COLLECTIVE, the store’s concept is to highlight flexibility and transformation. With a 100- foot movable textile wall, 65-foot custom stainless steel ramp and stairs, custom resin furniture, Italian Mutina ceramics and a fiberglass sculpture by a yacht-building workshop, the store’s clothing and design avoid the stereotypical Nolita conceptualizations.

ONS New Store Clothing Rack NYCA display rack at O.N.S Clothing’s new store

Photography by: Alexander McQueen photo courtesy of Alexander McQueen; candle photo courtesy of Balmain; Belstaff photo by Monty Stilson; O.N.S. Clothing store photos by Eric Petschek