As we spend more time at home than ever before, now is the time to reimagine your space thanks to these four businesses offering new locations and product lines.
Bringing the clean lines of Scandinavian interior design to the U.S., Hem’s Soho store showcases home goods made in collaboration with designers. The Stockholm-based retailer’s 2,500-square-foot loft houses brand classics such as the Alle table, Kumo sofa, Udon chair and Alphabeta pendant, as well as the U.S. debut of Max Lamb’s Max table and bench and Jenny Nordberg’s powder vases. But the loft is unorthodox beyond just its product options. Hem’s new location scraps the showroom model and instead presents an artsy atmosphere where shoppers can purchase products on-site through iPads for same-week delivery. Staying true to its creative vision, the brand has commissioned a sculptural installation for the studio’s entrance from Brooklyn-based design duo Chen Chen & Kai Williams. Titled “The Phalanx” in reference to ancient Greek war formations, the centerpiece stands 10 feet tall and includes 20 mirrored panels, which are assembled onto an easel-like base. Its conceptual design generates a simultaneously delicate and urban appearance, just one of many intriguing pieces in Hem’s Soho studio.
An effective fusion of old and new, Framebridge just opened a Brooklyn store that showcases a 44-foot gallery wall of New York memorabilia. The custom framing brand cites the pandemic as the catalyst for a much-needed expression of appreciation for the city that experienced many hardships this year. To help city dwellers commemorate their own sentimental moments, Framebridge is offering its Brooklyn customers access to The Williamsburg frame moulding, which draws inspiration from the beams of the former Lewis Steel Building where the new store is located. Customers are welcome to frame sporting event tickets, subway stamps, matchbooks from beloved restaurants or virtually any meaningful object that fits. With this new frame and its nostalgia-inducing store interior, Framebridge wants New Yorkers to know that there’s never a wrong moment to show the city some love.
The MURAD serving bowl from Tamam's first tabletop collection
Although “tamam” is the Turkish word for “OK,” this home accessories boutique carries commodities that are likely to evoke much more enthusiasm among shoppers. Rare vintage pieces alongside an in-house line of home goods make up a vast assortment of offerings. Founders and textile experts Elizabeth Hewitt and Clare Louise Frost have teamed up with Huseyin Kaplan, a notable Turkish antiques dealer and rug producer, to curate a colorful selection of handmade ceramics, rugs, tabletop accessories, bedding and other textiles from Turkey, India, Central Asia, Russia and Afghanistan. The boutique launched its first table linen and tabletop collections this summer, introducing its own handpainted Ottoman-inspired plates, bowls and cups, as well as vintage Russian roller print tablecloths and much more. The retailer is planning a spring 2021 insider’s tour of Turkey, but for now, customers can simply venture into Tamam’s bazaarlike shop to get a look into another world.
With the October expansion of its flagship showroom into a lifestyle concept space, luxury bath and kitchen retailer Waterworks provides an interactive experience for its customers, as well as the designers and architects it works with. The revamped location features an additional floor, bringing its total to three levels of distinct product offerings. Starting at the ground level, shoppers walk into a museumlike space of white millwork and Carrera marble flooring that proudly displays a selection of metal bathroom finishes. On the cellar level, clients will find an abundant assortment of mirrors, tubs, washstands and vanities. Finally, the new second level exhibits kitchen fittings and hardware. Peter Sallick, CEO and creative director of Waterworks, describes the expansion as an ode to New York. “Coming at this moment, when the entire city—including our colleagues in the design field—has been through so much,” he says, “we’re proud to reaffirm our love for Manhattan and our commitment to clients who live and work there.”
Photography by: Hem photo by Brian Ferry, courtesy of Hem; All photos courtesy of brands