4 New Store Openings For Holiday Shopping In NYC

Srey Dasgupta | December 4, 2019 | Style & Beauty Shop

Gift-giving has never been easier as several top brands unveil new stores in time for the holiday season.

Maison Atia’s faux fur accessories on display at its flagship store


Known for its contemporary twist on luxury, faux furrier Maison Atia opened its first boutique ever on Madison Avenue. The two-story atelier is embellished with an eclectic mix of zebra, cow and tribal prints in primary colors. Vintage photos and bronze artifacts complement the retro vibe. Founders Chloé Mendel and Gustave Maisonrouge have tastefully arranged their fall/winter 2019 line and Classic Collection alongside coats and jackets only available in-store ($650 to $2,300). Faux fur enthusiasts can also purchase textured accessories, ranging from tote bags and pochettes to hats and slap bracelets ($90 to $400). As a personal touch, shoppers can customize their coats with vintage patches sourced by the founders to truly experience the old-world opulence of fur in a modern, ethical era. 833 Madison Ave., maisonatia.com

Vince.jpgWool trench, $895, Vince


Although summer is long gone, Vince’s new Fifth Avenue flagship conjures memories of the golden California coastline. The brand reveals its eighth store in Manhattan and has also recently expanded its Prince Street location. The new space reflects the sunkissed state’s breezy aesthetic, incorporating natural design elements such as travertine, oak and sisal. It invokes the surfer vibe of the ’70s with its chic, vintage leather sofas, bohemian decor and understated palette. Creative Director Caroline Belhumeur says she sees Vince’s sweaters and outerwear as luxury that is simple, versatile and timeless. “I don’t buy a new wardrobe every season; I depend on my clothes to last,” she says. Hence, Vince’s resort collection features a baby blue turtleneck sweater ($445) paired with a chic, asymmetrical midi skirt ($325). This amalgamation of L.A. cool and New York glam has made the brand a staple in our closets, regardless of the weather. 609 Fifth Ave., vince.com

Yurman.jpgPavé pinky ring in yellow and pavé white diamonds; pavé pinky ring with tanzanite and pavé lavender spinels; pavé pinky ring in 18K white gold with peridot and pavé color-change garnets; pavé pinky ring in padparadscha sapphire and pavé white diamonds, all price upon request at David Yurman


A tasteful melange of stone, wood and plaster, David Yurman’s new Midtown flagship store channels midcentury modern to showcase its sleek bijouterie. The 5,000-square-foot store contains three floors of retail, a three-story atrium, two private salons and lounges spread throughout. Trendy Philip Arctander Clam chairs, Nanna Ditzel recliners and Heinz Lilienthal etched-steel tables artfully enhance the emporium’s glamour. Alongside traditional products such as high jewelry, watches and wedding designs, the flagship will offer ornate products that are exclusive to this outlet. David Yurman created modern expressions of its most iconic collections, such as Starburst ($325-$26,000), Renaissance ($450-$41,100) and Pinky Rings ($350-$13,100), in full pavé executions with a focus on gold for the season. The new store will also display wedding bands in unusual materials such as forged carbon, titanium and meteorite, a testament to the nontraditional and innovative pathway the brand is creating. 5 E. 57th St., davidyurman.com


Two-circle pendants in 18K rose gold, from $2,350 each, all at Tiffany & Co.


The image of Holly Golightly gingerly tasting her morning croissant and coffee in front of the iconic Tiffany’s flagship store on Fifth Avenue is seared into cinephiles’ minds worldwide. However, as the luxury jeweler renovates its famous Midtown outlet for the next three years, its swanky new store at Hudson Yards serves as a voguish replacement. Located on the first floor of the shopping destination, the 2,600-square-foot retail space is decked in floor-to-ceiling windows, an amazonite feature wall and glass facades detailed with the quintessential Tiffany’s wheat leaf motif. Beside classic ranges such as the Tiffany’s Men’s Collection, Home & Accessories, Love & Engagement and the Tiffany T Collection, the store boasts a personalization counter where visitors can experience custom engravings while they wait. Additionally, the Blue Box wrapping station illustrates the Tiffany gift-giving experience, perfectly timed with the holiday season. 20 Hudson Yards, tiffany.‌com

Photography by: Maison Atia photo by Masato Onoda; all others courtesy of brands