Maison Atia Grand Opening

Sarah Gargano Communications | October 11, 2019 | Parties

Yesterday, Maison Atia, the first luxury faux fur brand, opened their first boutique ever on Madison Avenue that welcomed press and VIPs to celebrate its launch! Founded by Chloe Mendel and Gustave Maisonrouge, Maison Atia is disrupting the faux fur market by translating the luxury touch of real fur to this new material. With foundations in design, quality and craftsmanship, Maison Atia mixes modern styling with traditional fur heritage techniques and works with skilled artisans to create inspirational products that look and feel glamorous.

The boutique, located at 833 Madison Avenue, is a two-story atelier decorated in bold colors and prints inspired by the label’s signature lining
with antique home decor touches personally curated by the founders. Showcasing Maison Atia’s full range of styles including their new Fall/Winter 2019 collection as well as their Classic Collection, the boutique also carries exclusive colors and one-of-a-kind pieces. Beyond coats, Maison Atia offers an assortment of accessories including faux fur tote bags and pochettes, hats, scarves and slap bracelets. Coats retail from $850-$2,300 and accessories range from $90-$400. Exclusive to the Madison Avenue boutique, shoppers can customize their faux fur coats with vintage patches sourced by Chloe and Gustave or bring in their own.

Maison Atia will be partnering with select brands to sell products in the boutique in limited quantities, starting with the Marina Bulgari-inspired
Marina B jewelry label. There are also footwear collaborations and more in the works.

Maison Atia encourages creativity and curiosity by designing limited collections to empower women through self-expression. The boutique will be
hosting various events and panel discussions that address relevant topics chosen by Maison Atia like women in luxury, healthcare, fashion and

Maison Atia is proud to support PAWS Chicago, a leading no-kill shelter in North America. Each coat purchased provides lifesaving transportation for a homeless pet living in a high kill shelter to PAWS Chicago, where he or she is guaranteed life. Every pet saved takes us closer to a humane and
compassionate community.

Maison Atia is available online at and at their new boutique in NYC, located at 833 Madison Avenue.

About Maison Atia

Maison Atia is an innovative faux fur brand that combines modern heritage, creativity, playfulness and style, and turns to skilled artisans in New York City to create inspirational products that look and feel glamorous. Many of our creations are easily transformable and allow for two, sometimes three, different looks in one coat. Maison Atia is proud to support PAWS Chicago - a leading no-kill shelter in North America. Every coat sold provides a homeless puppy or kitten transportation to a no kill shelter.

Photography by: Maison Atia