To celebrate, global sports company PUMA is supporting girls and women in sport around the globe by giving away ultraviolet laces, the official color of International Women’s Day. For each pair of International Women’s Day laces given away, PUMA will donate 1 euro to Women Win, a global leader in girls’ and women’s empowerment through sport. PUMA will contribute up to a total of 100,000 euros to the organization.
The ultraviolet laces will be distributed with every PUMA footwear purchase on PUMA.COM and at the PUMA NYC Flagship Store.
In addition to the laces, the PUMA NYC Flagship store will be hosting a contest from March 8-15 where one lucky winner at random will receive a $1,000 PUMA gift card. To enter, customers will have to visit the PUMA NYC Flagship Store, try a PUMA RISE sneakers and create a social media post using #PUMAWomen and tagging the store telling PUMA how they hustle with high hopes/what motivates them.