On Wednesday, January 22, Sophie Guillon, CEO of Valmont Group, flew in from Switzerland to personally host the US press launch of the Collezione Privata and Palazzo Nobile fragrance collections at The Plaza Hotel in New York City.
Held in an open-house format, the event welcomed 29 guests including members of the beauty press and influencers. During the event, Sophie gave two presentations to groups of editors and influencers on the new fragrance collections. Guests joined Sophie to discover and celebrate these bold and delicate olfactory collections that make up the Storie Veneziane fragrance pillar of the Valmont brand. Light bites and pink lemonade were served throughout the morning. Guests left with gift bags filled with discovery kits of the new fragrances and press information.