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Style & Beauty,

Item Beauty By Addison Rae Kicks Off New York Fashion Week

By: Amy Rosner By: Amy Rosner | September 8, 2021 | Style & Beauty,

Wondering where all your favorite influencers were last night?

They were schmoozing with everybody’s favorite social media personality, Addison Rae.

See Also: Now's Your Chance To Sit Front Row At New York Fashion Week

1-0077.jpgFrom Tik Tok, to Fashion Week, and rumor has it, the Met Gala, real quick.

Last night, Addison hosted ITEM Beauty’s kick-off to NYFW at NYC's Public Hotel.

Notable guests included Hannah Godwin, Remi Bader, Tinx, and of course, the queen herself, Ms. Rae.

Guests enjoyed an instagrammable orange, blue, and purple-themed candy bar, and Addison’s favorite Matcha bar.

4-0040.jpgAll while catching up with their virtual besties and indulging in the gorgeous New York City sunset.

Renowned DJ Mac Joseph played Addison’s song requests all night long. If you don’t listen to Promiscuous Girl and Stay, do you even go on Tik Tok?

Launched in August 2020, the ITEM Beauty lineup includes clean-formulated makeup essentials like Lash Snack, Brow Chow, and Lip Quip.

3-0048.jpgAfter a successful makeup launch, ITEM Beauty released clean skincare essentials: Fast Pass AHA Gel Cleanser, Lite Sauce Balancing Gel Moisturizer, Slick Type Cleansing Balm, and Overdew Xtra Intensive Moisturizer.

Addison's fans can now shop her favorite items, including Lash Snack, Brow Chow, and Lip Quip online at www.itembeauty.com and at www.sephora.com.

The brand launched during the pandemic, so this was the first event that Addison and the ITEM team could put on in person. Exciting!

As Covid is on the rise again, the party was extremely intimate and reserved for social media A-listers only.

2-0049.jpg*Plus a few really lucky industry professionals and plus ones!*

Homegirl knows how to throw a party.

Stay tuned for more exciting NYFW news and exclusive behind-the-scenes content!



Tags: web-og new york fashion week fashion week amy rosner social media

Photography by: Sam Wallander

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