To celebrate the spirit of its “Give Happy” campaign, Bloomingdale’s is giving the gift of holiday cheer to its hometown of New York City with the return of its iconic holiday unveiling event on November 18.
The event will take place at Bloomingdale’s 59th Street flagship, with a special performance from Diamond-certified, Grammy-nominated singer-songwriter Bebe Rexha.
Rexha will perform her hit songs “In the Name of Love”, and “Meant To Be”, along with the holiday classic, “The Christmas Song”.
The event is open to the public, who can attend by registering here: bloomingdalesholidaywindowunveil2021.eventbrite.com.
The celebration will continue with additional festivities presented by Klarna, the leading global retail bank, payments, and shopping service. Events include the reveal of Bloomingdale’s famous holiday window displays, additional performances throughout the store from the Broadway Sinfonietta and Broadway Inspirational Voices Choir, and the launch of holiday activations and experiences.
“Every year, we look forward to our holiday unveiling event as a gift to our customers and the city of New York. And, this year, we are even more excited to come back together and celebrate,” said Frank Berman, Executive Vice President, and Chief Marketing Officer, Bloomingdale’s. “And, with the launch of our many exciting experiences in-store and online, there is so much for our customers to discover all season long.”
The evening will conclude with the unveiling of Bloomingdale’s renowned holiday windows on Lexington Avenue.
This year’s “Give Happy” windows embody the cheer and optimism of the holiday campaign, with an explosion of brilliant colors in six-holiday scenes across the Lexington Avenue windows.
The event will also kick off a series of season-long experiences at Bloomingdale’s 59th Street bringing to life its “Give Happy” holiday campaign, including a reimagined Santaland, designer holiday table auction benefitting DIFFA (Design Industries Foundation Fighting AIDS), food and beverage pop-ups, and more.
The holiday unveiling event on November 18 will mark the start of several holiday activations at Bloomingdale’s 59th Street running throughout the holiday season, including:
Get inspiration for your holiday table and join Bloomingdale’s in giving back to the Design Industries Foundation Fighting AIDS (DIFFA). The country’s best interior designers, along with Bloomingdale’s favorite home brands, have teamed up with DIFFA to create 12 extraordinarily over-the-top tablescapes to be auctioned to benefit DIFFA. Designers include Nate Berkus, David Rockwell, and Lizzie Tisch x LTD by Robert Verdi, with products from top brands like Baccarat, Bernadaud, Juliska, L’Objet, Royal Copenhagen, Waterford, and Wedgwood. DIFFA grants to organizations providing treatment, education, and assistance for people impacted by HIV/AIDS, homelessness, hunger, and mental health issues. Visit https://www.charitybuzz.com/bloomingdales starting November 18 to view the tables online, and place your bid to take home the ultimate entertaining tablescape for your holiday celebrations. The auction closes on December 9, and the tables will remain on display until December 12. Location: 4th Floor
Snap a photo with Santa Claus in a private 20-minute meet and greet. Presented by Klarna, guests can select a traditional "North Pole" setting or a special "South Pole" setting for their holiday photo. All appointments will receive a complimentary digital and print photo, as well as a special holiday face mask and sweet treat. Visitors can also decorate the sweater of the collectible Bloomingdale’s Little Brown Bear, and enjoy a pet primp station on select weekends. RSVP: Available by appointment only, contact the Visitor’s Center to book your time. Location: Holiday Trim Shop, 6th Floor.
Receive a roll of custom wrapping paper printed with a favorite photo of yourself (or someone else!) with any purchase of $100 or more, or if you make a purchase at Bloomingdale’s 59th Street using the Klarna app. Through Klarna's flexible, contactless payment solutions, customers can shop at Bloomingdale's in-store and online and pay in four interest-free installments. Relax in our Give Happy Klarna lounge, where you can write out a card for your gifts or enjoy a holiday treat while you wait for your paper to be printed. Location: 2nd Floor.
The Carousel @ Bloomingdale’s “Happy Together Again” transports you to a quaint Italian café for the holidays with its Nespresso pop-up. This pop-up café will offer complimentary beverages to fuel holiday shopping on select days and is an inviting space to enjoy a break. The Carousel @ Bloomingdale’s: Happy Together Again is the holiday edition of the rotating pop-up shop dedicated to the art of entertaining, curated by Italian chef, restauranteur, and TV personality Giada De Laurentiis. Location: Carousel, 1st Floor.
The Polo Shop at Bloomingdale’s transports you to Cortina, Italy, featuring a Polo ski-inspired collection, along with a special curation of men’s, women’s, kids, and home products. The chalet features Ralph Lauren's immersive RL Virtual Experience store, along with special experiences like a complimentary photo booth, gift wrap, hot cocoa, and more. Join live from the Chalet on December 8 via Bloomingdale’s On Screen for a styling event with two-time Olympic medalists Maia and Alex Shibutani, along with Bloomingdale’s Men’s Fashion Director Justin Berkowitz. Location: Men's Polo, Lower Level.
Join Coravin at its first retail pop-up wine bar in the U.S., where they will be showcasing their highly coveted wine and champagne preservation systems to pour a rotating selection of wine & bubbles flights with bites by Forty Carrots, Thursdays through Sundays from noon to 8 p.m. Discover the entire Coravin product line in action with wine by the glass systems that let you explore any bottle, any time, and preserve what’s left, so the last glass tastes just like the first. Location: 8th Floor.
Visit the Give Happy food truck for a sweet treat with any Bloomingdale’s purchase. Location: Lexington Ave.
Photography by: Ryan Emberley/amfAR/Getty Images for amfAR