To mark the 100th anniversary of CHANEL N°5, the House is transforming Rockefeller Center into a historical journey and celebration of the iconic fragrance.
The open-to-the-public outdoor exhibition will honor the evolution of the fragrance with a week-long schedule of interactive experiences from November 6 – 12.
Surprises will abound as special events and performances are scheduled daily at 5 pm for the duration of the activation.
CHANEL N°5 was the first scent ever created by a woman and was an immediate success amongst the masses.
To this day, the scent remains the bestselling and most well-known fragrance in modern perfumery.
Beloved by all since its creation, N°5 takes its place among the stars in this captivating experience.
Attendees will be brought into the world of CHANEL N°5 as they enter from 5th Avenue through an installation of perfume bottles over the decades.
The House invites all to stroll through a compelling outdoor exhibition, learn the history of the storied fragrance, and have fun with the variety of activities in a uniquely festive ambiance.
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Their journey will continue as they’re taken through a multi-sensory story of the famed fragrance, all leading to a special CHANEL N°5 photo moment amidst the legendary ice rink.
Guests will also have the opportunity to try their luck at N°5-inspired games. Those who venture off onto the ice can enjoy the N°5 In The Stars lounge apres-skate, along with complimentary hot chocolate and seasonal treats.
The celebratory event pays homage to a perfume that has defined and continues to define American culture since its inception.
Photography by: Courtesy Chanel
