Chopard adds some sparkle to the season with a glittering new flagship on Fifth Avenue stocked with the maison’s latest collections—including a collab with the Songbird Supreme herself.
The facade shimmers with old-world glamour.
After many years nestled on Madison Avenue, Chopard recently unveiled a brilliant new boutique on Fifth Avenue between 56th and 57th streets in the iconic Crown Building. The fashionable flagship was reimagined as a two-level penthouse, complete with a main salon, VIP room and a lounge for the gents as well.
The Crown Building is home to Chopard’s new flagship.
The space inspired by Warren and Wetmore (the celebrated architectural duo of the 1920s and 1930s) shimmers with old-world glamour and showcases the brand’s stunning collection of watches and jewelry—including the newly debuted Chopard x Mariah Carey collection and Happy Butterfly x Mariah Carey collection.
Chopard’s dazzling new Madison Avenue location
With a splashy opening event this month attended by Chopard Co-Presidents Caroline Scheufele and Karl-Friedrich Scheufele, the new spot is sure to hit all the high notes.
Global music icon Mariah Carey wearing the Chopard x Mariah Carey collection