Jason Wu applies his signature effortless elegance to a newly expanded beauty collection.
“When I launched my first fragrance, I had in my mind this dream to create Jason Wu Beauty as an exclamation point to everything that I love,” explains the New York-based fashion designer of his newly expanded Jason Wu Beauty collection. “It is thrilling to imagine the Jason Wu woman being able to find cosmetics that speak to her desire for products that are considered of the highest quality and complement the refined femininity in my clothes. These are hallmarks of my brand, and I really wanted to explore what that could mean for her in the beauty space,” Wu says. The frock star’s fans, ranging from Michelle Obama to Meghan Markle, Duchess of Sussex, are sure to snatch up his equally elegant beauty musts. The clean and cruelty-free range showcases Wu’s signature wit with cheeky names like Brows Before Boys (a multiuse powder for brows and hairline); Celestial Lust (highly pigmented cream shadows); Jason the Freckled Boy (for those trending faux freckles); Good Night Mr. Wu (a nighttime lip mask); Hot Fluff lipsticks (which can be used on eyes, cheeks and lips); Free-Da Brow (genius dual-sided eyebrow mascaras); Mist-er Wu (a face mist); Extra Pout (lip glosses with lip plumper); Stay In Line (lip liner pencils); and Ready Set Matte (power). Think of the Opal Stick as the LBD of highlighter sticks to wear with anything.
Photography by: PHOTO COURTESY OF JASON WU BEAUTY