October 23, 2019
October 7, 2019
Elements is a new brand that will help you manage in the stressed-out world we live in today. Elements are functional wellness tonics made with clinically-effective levels of adaptogens. Developed with an experienced Ethnobotanist and the foremost food innovation agency, each formula is designed to be effective and enjoyable. Every dose has clinically-effective levels of adaptogens that give you benefits you’ll feel now and wellness you’ll feel over time. Steven Izen, the founder and CEO, is committed to helping people handle life better with these natural wellness tonics.
What was the inspiration behind the brand?
STEVEN IZEN: We created Elements to help people find balance in everyday life.
My first brand, Lokai, started with a simple idea – create a daily reminder to help people find balance through the highs and lows in life. Over the past 6 years, we have helped millions of people find balance through their Lokai bracelets which contain water from Mt Everest and mud from the Dead Sea to remind the wearer to stay humble when they’re on top of the world and hopeful when they’ve hit a low.
But balance is a journey and sometimes you need a little help to find your center. That’s when I set out to develop a second product that continued to deliver balance through functional wellness drinks. Ensuring the tonics were formulated with science in mind, I enlisted one of the foremost food innovation agencies, a licensed Ethnobotanist and a scientist to source ingredients and master blends that deliver on function – Vitality, Focus, Calm and Rest. After two years of development, Elements was born: four tonic concentrates that use adaptogens to give your body what it needs when it feels off balance.
What's been the most rewarding part of building the brand?
SI: Elements tonics help our bodies respond and adapt to the states that make us feel most off-balance throughout the day, whenever and wherever you need. The most rewarding moments have been receiving positive feedback from people in all walks of life who try Elements for the first time. Excitement, surprise and delight ignite new routines and overall wellness journeys that I hope I had a small part in helping along.
How has using Elements changed your own personal life?
SI: It all comes back to balance. I’m an entrepreneur, husband and new dad. I’m conscious about living healthy, but not ruled by it. In today’s hectic world, sometimes our bodies could use a little help managing stress.
When I used to have caffeine or sugar to get that extra boost they may have been effective, but when they wore off, would leave me feeling worse. Elements is different because each dose contains clinically-effective levels of adaptogens. The drinks have seamlessly become part of my daily routine for benefits, I feel right away and wellness I feel over time.
What do you want people to know about Adaptogens?
SI: Although adaptogens are getting a lot of buzz, they have been used for centuries in ancient Chinese medicine. Adaptogens are ancient plants that have learned to adapt in stressful environments and when used in the right amounts, can help teach your body to do the same. Truly, super plants.
What's next for the brand?
SI: One day at a time: we want people to experience Elements and once you try it, you get it.