Estée Lauder President John Demsey Divulges The Values He Lives By

My mission is... to bring beauty, hope and optimism to people around the world through products and experiences. I will never stop rallying my brand teams to continually inspire our consumers and disrupt beauty norms. Furthermore, I want to use my position to encourage a more inclusive, diverse, accepting and forgiving world. I have a responsibility to leverage my contacts and resources to expand the notion of inclusivity in beauty and make a positive impact in the lives of those who fall beneath the safety net of society.

Now more than ever we need... more new thinking and bold moves. More values rather than things of value.

My 2020 motto is... in the words of my daughter’s TikTok obsession: ‘classy, bougie, ratchet.’ In the words of my ’70s upbringing: ‘I will survive.’