UrbanStems, the modern gifting, and floral digital destination will debut the city's first-ever interactive floral installation. This lavish and interactive pop-up will launch on Friday, August, 27th, to bring some much-needed joy to NYC on Just Because Day.
The brand’s installation highlights the overall sentiment of acting in kindness "just because," at a time when our city and country need it the most.
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Just Because is also UrbanStem’s core brand pillar and best-performing product vertical online, with gift sends spiking 200% during the pandemic. Shoppers across the country are going out of their way to send cheer to loved ones far and wide.
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The vibrant flower field installation, which will be located at The Standard, High Line (8:30 AM - 8:30 PM) will be open to the public and offer an escape from the urban chaos of our everyday lives.
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Think vines running up scaffolding, an overflowing floral fountain, and much more! Visitors will be able to send their loved ones flowers onsite "just because," enjoy specialty floral-themed beverages and light bites, and pick flowers themselves at the field.
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Knowing #basic girls like to post their flowers, UrbanStems plans to donate $1 to Project Happiness, a non-profit dedicated to empowering individuals to create authentic happiness through education, digital media, and the arts. Make sure to tag @urbanstems #justbecause to do good while enhancing your Insta feed!
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Additionally, urbanstems.com will be running a special Just Because discount site-wide, kicking off on 8.27, to spread joy across the whole country.
UrbanStems is committed to raising NYC’s spirits on 8.27, and now's your chance to join in on the fun!
Photography by: Amy Shamblen
