Karlie Kloss Shines as Bright as Swarovski Jewels at New Times Square Store

Stephanie Davis Smith | April 16, 2018 | Feature Features

We catch up with Swarovski brand ambassador Karlie Kloss at the jeweler's latest flagship location in Times Square.
Karlie Kloss cuts the ceremonial ribbon at Swarovski's Times Square store in honor of its opening.

How long have you been wearing Swarovski?
I’ve worn Swarovski my whole career, whether it’s on a couture gown where crystals are being sewn one by one onto beautiful creations, or long before that, growing up in St. Louis, my grandmother would buy my sister and I special pieces from Swarovski every holiday. It’s a brand that’s been in my life in different roles through the years.

What about Swarovski as a brand made you want to partner with them?

They have been incredible partners. We’ve worked together for a number of years now and I’m happy being part of a brand with such a legacy. It’s truly a brand that has best in class products and design and it’s a family business—and a global business. I love the fact that the family is so involved and the heritage is such a big part of the history. Oh, and another thing that’s so interesting is the technology they use. The fact that it’s a science...

Oh right, that’s kind of a thing for you. You love tech!
Yes. I love business. I love technology. I’m always asking questions of the family— everybody works on a different side of the business, so I’m always learning.

What part of the technology really interests you?
Not only how they cut the crystals with the lasers, but on every crystal, there’s a special Swarovski mark. No matter how big or small [the crystal]. There’s so many facets of the business—it’s massive and it’s something that I’m so inspired by because they really touch so many different people’s lives.

What Swarovski item or line are you obsessed with now? Are you wearing one?
I love these statement pieces, such as an earring like this [points to her ear lobes].



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