REVOLVE, the next-generation fashion retailer for Millennial and Gen Z consumers, launched Good American in March 2022, and is now a go-to destination for the brand's selection of ready-to-wear, denim, and swimwear.
After listening to customers wanting more inclusive designs to cater to different body types, REVOLVE looked to Good American, a brand founded on the principles of representation and inclusivity.
Founded in October 2016 by Khloé Kardashian and Emma Grede, Good American is the first fully inclusive fashion brand that continues to rewrite the rules of size inclusivity and representation.
What started as the largest launch in denim history ($1M sales), has grown into a multi-category brand spanning denim, ready-to-wear, swim, shoes, and activewear, offered in a full-size range (00-32+).
Good American’s mission is to eliminate the stress that comes with looking for styles that actually fit and are fashionable, empowering women to celebrate their bodies with confidence and setting a new fashion industry standard.
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From inventing a completely new denim size: size 15, to casting and featuring diverse models in campaigns, and creating the first e-comm sizing tool, the brand has remained steadfast in transforming fashion to be more inclusive.
This partnership marries the first fully inclusive fashion brand, Good American, with REVOLVE’s next-generation retail experience.
“This partnership is such a milestone to us and with that, we wanted to bring together some of our closest family and friends to recognize - and celebrate - it at one of my favorite places, Nobu Malibu. Working with REVOLVE in this capacity is representative of how far the fashion industry has evolved when it comes to bringing more inclusive styles to all women and I’m so excited for all that’s to come through the partnership,” Khloé Kardashian, Co-Founder, Good American.
To start, REVOLVE has ordered up to size 18 in Good American’s traditional styles and will expand this based on customer feedback.
“Partnering with REVOLVE brings Good American one step closer to bringing more inclusivity to fashion. We are thrilled by that and the opportunity to be a part of such a premier e-comm retail experience - we’ve already seen an extraordinary response to our styles on the site, which is something we are really proud of. We look forward to continuing to evolve REVOLVE options in inclusive fashion.” - Emma Grede, Co-Founder & CEO, Good American.
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Additionally, REVOLVE will carry Good American’s best-selling Always Fits denim collection up to size 26, a new size offering for the retailer.
"Since Good American launched in 2016 we have observed Khloé and Emma build an innovative brand that caters to customers' diverse needs for fit and comfort in their wardrobe staples. We are excited to partner with such a beloved and inclusive label as we expand our investment in size-inclusive offerings for the REVOLVE community." - Michael Mente, Co-CEO & Co-Founder, REVOLVE Group.
Photography by: Courtesy Good American X Revolve