Orveda Unveils La Maison Orveda on Madison Avenue: A Fusion of French Skincare and Scientific Innovation
By Phebe WahlBy Phebe Wahl|October 2, 2024|Style & Beauty, Style & Beauty Feature, style and beauty, Style & Beauty,
La Maison Orveda New York City debuts on the Upper East Side—marking the French multi-award-winning biotech skincare brand’s first U.S. flagship boutique.
Orveda, the French biotechnology skincare brand celebrated for its pioneering achievements, recently unveiled its inaugural flagship boutique in the United States—La Maison Orveda New York City. Nestled on Madison Avenue, the stand-alone spa and retail boutique emerges amid the Upper East Side as an oasis of tranquility, devoted to promoting skin longevity and radiating the brand’s signature luminous glow. The boutique offers an exquisite treatment menu featuring Orveda’s globally acclaimed facials (performed in three treatment rooms) and skincare products, which blend advanced scientific formulations with gentle yet effective, highly concentrated ingredients.
The launch of La Maison Orveda in New York follows the successful opening of its first Maison Orveda in Shanghai earlier in the year, with plans underway to inaugurate a third location in Paris. Each boutique is uniquely designed to fuse historical architectural elements with avant-garde scientific innovations, embodying a minimalist yet elegant aesthetic that marries the spirit of New York City and the French Art de Vivre.
In addition to its skincare offerings, La Maison Orveda also debuts the Haute Parfumerie collection, Infiniment Coty Paris, in the U.S. market. This collection is showcased in an immersive room within the boutique, where guests can experience a magnificent display of massive sculptural flowers that emit the collection's fourteen distinct perfumes through an innovative diffusion method, enhancing the sensory experience.
The 3,840-square-foot New York boutique also serves as an ultraluxe interactive hub, featuring a dedicated space for masterclasses, scientific discussions, art exhibitions, and a variety of experiences. Orveda’s expansion into the U.S. market with La Maison Orveda New York City offers a profound expression of its founders’ vision—Nicolas Vu and Sue Nabi—to merge the art of French skincare with cutting-edge scientific advancements. 1020 Madison Avenue, us.orveda.com