How Lindsi Lane Created A Lifestyle Platform For All Women

By Amy Rosner By Amy Rosner | August 13, 2021 | Style & Beauty,

We had the pleasure of sitting down with Lindsi Lane, fashion industry veteran, designer, tastemaker, and creator of popular lifestyle platform, Lindsi Lane Style.

Lindsi began her career in fashion working at Gucci, Michael Kors, and Elle, and quickly established herself in the retail industry as the youngest personal shopper at Barneys New York.

As a young female entrepreneur, Lindsi started her own styling company at the age of 25 and became the first by-appointment fashion stylist signed by FORD.

Lindsi recently launched her debut fashion collection of elevated bodywear and essentials, which is available on LindsiLane.com. As a new working mom, she designed a collection that takes the stress out of getting dressed.

Now, with an audience base of over 256K, Lindsi brings a seasoned, yet fresh and empowering perspective to her devoted following of “So Lindsi” Girls. Lindsi's platform is all about uplifting other women, sharing body-positive messages, and teaching others how to be the most authentic version of themselves.

Read more to hear how Lindsi uses her platform to make room for all types of women in the lifestyle space.

How do you use your platform to empower other women?

My brand is all about female empowerment, encouragement, positivity, and raising each other up. Being a girl's girl at heart, it is important to me that I am always making my community feel like they are a part of something special—something that goes beyond Instagram. I not only try to spread positive messages through my feed every day, but I also like to connect my followers to one another in real life to create that sense of community. One way I do this is through my So Lindsi Girl Facebook Group.

Is it difficult to stay body-positive in an industry that is so centered around appearance?

Personally, I have a healthy relationship with my body, but for many, yes of course it is! It can be a scary turn for the worse; kids getting plastic surgery too young, filling up their lips and faces, etc, but people need to remember that what they see is not always the reality. There is a lot of FaceTune going on out there. Look in the mirror and give yourself a hug. You are stunning as you are.

What advice can you give young women who are easily influenced by the body standards presented on social media?

It is important to follow people who make you feel good about yourself from the inside out so follow the RIGHT accounts. It is equally as important to always remember that many times, Instagram is a highlight reel of seemingly perfect moments. You never know what someone is actually going through or if they are personally dealing with their own body struggles. No matter what you look like, everyone has off days in how they view themselves. Don’t be so hard on yourself and speak kindly to your beautiful body. It is your temple!

In what ways can fashion and social media be used as a vehicle for change?

Anyone who has a social media account has the power to change the landscape of an industry they are in. Whether that is spreading positivity, or sharing philanthropy work that connects people to various charities, there is so much good that can be done through your platform.

How do you stay authentic to yourself in such a saturated media environment?

I get to wake up every morning and be myself for a living and there is no better feeling than that. There was a time in my life many years ago that I was following Instagram trends to try to grow and gain more likes and followers, and that only made me feel like my most unauthentic self. Now, I post for me and only me, and hope those who follow me love it too, which they do! People want to see and feel that real human connection, especially in this day in age. My brand is so much more than posting a picture of my outfit. People follow me for my style and beauty finds, and motherhood tips, but they stay for my personality. It’s all about showing who you really are to the core.

What sets you apart from other fashion and lifestyle influencers?

Definitely my genuineness and authenticity in sharing everything I do. Whether it is a point I want to get across, a brand partnership I have, or a swipe-up link, everything is 100% ME. I turn down many jobs a day because sometimes they aren’t the right fit for me, and sometimes they’re not the right fit for my Instagram family. It is always about my community, and if something doesn’t feel right for them, I pass on the opportunity. I also try my best to speak to each and every person who reaches out to me. Most people are shocked to hear back from me, because that’s pretty rare in this industry. I truly enjoy speaking to my followers because I just love this community we have created so much. I may look a certain way on your social media feed, but I am human. My life is not picture-perfect and I like to show that vulnerable side of me with you all.

Can you give us any tips for how to tune out the negative noise on social media?

BLOCK BLOCK BLOCK anyone who is not serving you! And take social media breaks if it is all becoming too much. During the time you hit “refresh,” you gain a lot of clarity and care less about the noise. Try it! I highly recommend it.

In what ways does your new fashion line make a positive impact on the lives of women?

My Lindsi Lane clothing line is for women who don’t put themselves or their bodies into a box. It is for anyone who wants to feel beautiful in their skin, no matter what age you are. I have 15-year-olds wearing my line and I just had a 63-year-old write me the most beautiful message with a photo of herself in the Marni glitter knot top and skirt. That is what Lindsi Lane is all about.

You were incredibly vulnerable when being so open about your difficult pregnancy on social media. What example are you trying to set for soon-to-be mothers and young parents?

It was the scariest time in my life, truly. I had to share at that time because life is not always rainbows and butterflies no matter what social media may say or show. It is just not reality. I want to share with soon-to-be mothers and young parents that life gets tricky and messy and raw and scary sometimes. That is the reality and that is okay! That is life. And even when it is messy and scary and all of those things, it is also beautiful and exciting and exhilarating. You just have to ride out the waves and be open to cracking open your heart so you can have honest conversations with yourself and others.

How does your platform aim to make space for pregnant women and early mothers in the influencer/fashion industry?

Being a working mom is NO JOKE. No one can ever fully understand it until you ARE IN IT, especially being an influencer and now a designer. I am running and managing two completely separate brands and companies right now. My job has always been to dress up and show up, but my world has changed since becoming a working mom. It is ok to be in the same pajamas for two days straight or to have your hair in a bun for days. It’s very important to me that I show that unfiltered, not-so-glam side. I’m sending the message to young mothers that they can do it, too! It will be hard. There is no balance, only a juggle. But we are superwoman and we can catch a lot of balls with our capes. I believe women really can have it all, as we are exceptional beings. We got this, ladies!

Photography by: Sourced From Clark Caspi

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How Lindsi Lane Created A Lifestyle Platform For All Women