In Living Color

Phebe Wahl | February 27, 2018 | Feature National

As vibrant as ever, 96-year-old Iris Apfel stages an ultrachic coup at Bergdorf Goodman to toast her latest tome.

"To me, Bergdorf Goodman is the epicenter of fashion,” says style icon Iris Apfel, who launches a pop-up shop this month at the illustrious retailer in celebration of her new book. The living legend has launched more than most do in a lifetime, counting both clothing and home collections on HSN among her huge successes. Her new book, Iris Apfel: Accidental Icon ($35, Harper Design), is a colorful commemoration of previously unpublished personal photographs and mementos punctuated by Apfel’s hallmark anecdotes and style musings.

The pop-up store will offer a deeply authentic collection curated by Apfel, pulling from her globe-trotting travels, personal closet, and special collaborations with designers such as Alice + Olivia, Edward Bess, Naeem Khan, Libertine, Estée Lauder, Ralph Rucci and more. “I’ve been collecting fashion jewelry, or costume jewelry—whatever they call it these days—since I was 11 years old,” she shares. “I’m now 96, so do the arithmetic.”

Picture Mongolian fur rugs or an oh-so-Iris pantsuit by Alice + Olivia mixed with her personal jewelry collection, quirky sunglasses and—of course—her trademark red lipstick. “Edward Bess has done a lipstick—it’s a bright, bright red, and we’re calling it Very Red Apfel,” she says. The store’s Fifth Avenue windows will feature a selection of pieces originally from her personal collection from the Peabody Essex Museum. “Whether it’s style or fashion, I like to give people things that are a bit offbeat,” says Apfel.

“I would approach the store with awe, as if I was going to a temple,” Apfel shares of childhood memories at Bergdorf Goodman.

We can’t wait to worship at your altar, Ms. Apfel.


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