Summer came early this year, and we're so ready to fill our closet with new fashions. Good thing Louis Vuitton is here to whisk us away to a remarkably chic underwater experience.
The famed French fashion house launched an immersive pop-up for the upcoming season, unveiling its Summer 2021 collection via its favorite pop-up location at 122 Greene St. in SoHo, New York City.
The shop’s interior strikes a mystical ambiance, swiftly transporting you to relaxing poolside days spent basking in the sun and slathering on SPF. The walls and floor are lined with the classic light blue and white tiles that make up Louis Vuitton’s iconic motifs. Thoughtful light fixtures shadow the floor, adding the finishing touch of a ripple effect from a sunny day.
Titled “By the Pool” the experiential collection was created by Louis Vuitton’s Artistic Director, Nicolas Ghesquière. Exuding playful vibes, the Summer collection is composed of all shades of pastel accompanied by tones of blue, from sky to royal.
The shop is stocked with essentials and luxury must-haves, so you can stay summer-ready from dusk to dawn. Silk pajamas, leather goods, beachwear, beach towels, sarongs, sneakers and sandals add a series of fun and flair to your summer closet.
It’s been a while since most have hit the pool, and fortunately, the wait will soon be over. Consider this pop-up your cue to take a well-deserved break and relax.
The pop-up is open now through the end of May.
Photography by: Brad Dickson