Love is in The Air

Phebe Wahl | March 1, 2017 | Feature Features National

Inspired by her parents' own epic romance, Tory Burch gets personal with her latest perfume.
“It's about being bold and fearless in your passion for someone or something.” -Tory Burch

When my parents met, they had instant chemistry,” explains top tastemaker Tory Burch of her mother and father, who after a grand courtship eloped to Old Sturbridge Village, Mass., in 1961. “My father would take ads out in the Help Wanted section of the newspaper—to send notes to my mother. He would sign them ‘Love, Relentless.’ It was insanely romantic,” Burch says.

Burch captures the essence of her parents’ monumental love story with her latest fragrance called—you guessed it—Love Relentlessly. “We wanted to create a fragrance that evoked the idea of new love,” she says. “We balanced notes of pink pepper and Sicilian lemon, which bring freshness and excitement, with patchouli and ambertonic for warmth.”

As for her own affairs of the heart, Burch is deeply betrothed to her supersuccesful brand. “True passion is rare—and enduring,” says the modern mogul, who now presides over more than 150 free-standing boutiques, and her booming fashion and beauty business. “I was fortunate to find mine when I started our company 12 years ago.” From $68, Tory Burch boutiques, Macy’s and Sephora

Originally published in the March issue of Manhattan



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