M.M.LaFleur has long served as a haven for NYC women seeking elevated workwear and a strong sense of community. Now, M.M.LaFleur’s signature brick-and-mortar experience is available more readily than ever at their newly opened Upper East Side location.
Located at 1225 Madison Avenue, M.M.LaFleur’s newest location feels like the interior of your coolest friend’s apartment, offering a twist on the brand’s original goal of being an oasis-like space for customers. The rich colors and natural textures make the store a place you’d want to hang out in, providing the perfect flexible format for community-building activations. Expect to find the store hosting monthly dinners and speaker series, allowing customers to enjoy a like-minded community.
Traditionally, M.M.LaFleur have brought their luxe workwear to locations close to where their customer base works, in destinations such as midtown Manhattan. The new Upper East Side brick-and-mortar mirrors the shift many M.M.LaFleur customers have undergone towards a more hybrid work environment. M.M.LaFleur is delivering more ground-level spaces in neighborhoods where customers both work and live, such as the Upper East Side.
In contrast to existing locations, the new store offers a more traditional retail experience rather than a showroom model. However, customers are still welcome to work with the styling team as they shop. The store features an assortment highlighting the Power Casual concept, the brand's evolved styling and assortment philosophy.