Negroni’s are the new Gin Martini.
Disclaimer: I still love a good martini, extra dirty of course. And if there aren’t three plump olives, see ya!
Negroni’s have permeated their way into New York City cocktail culture like no other drink has before.
If you don’t Instagram your bright orange drink—that many people secretly hate—you’re literally out of touch. *Sarcasm*
But seriously, all the cool kids are showing up to their 4:45 dinner reservation at American Bar and sipping on their SFK drink in style.
I’m not saying it’s “cool” to eat the Early Bird Special. I’m saying it’s the only time your Resy alerts go off.
With Negroni Week just around the corner—September 13th through September 19th—why not celebrate the start of the fall season with a Negroni tasting tour throughout the city?
Grab your girls for happy hour, and indulge in the city’s most unique riffs on the American classic.
231 Hudson Street, Manhattan/Website
A tropical Negroni that instantly transports you to the beaches of St. Barths? Sign me up. Replacing the standard gin with pineapple-infused Del Maguey Vida Mezcal, The Piña Negroni from A.R.T SoHo is a vacation in a glass. The smoky liquor is combined with lo-fi Gentian Amaro, Grand Marnier, Martini Rossi & Bianco, and a few dashes of orange bitters, to give that zesty taste. Garnished with dehydrated pineapple and a fresh orange slice, this drink will inspire you to take that extra “treat yourself” day.
2454 Broadway, Manhattan/Website
A spin on America’s favorite cocktail, Dagon’s RIMONegroni is made with gin, Dolin Rouge, and poignant pomegranate. Served in a Nick and Nora martini glass, this delicious Negroni rendition is pushing all the boundaries. Haters will say the presentation defeats the purpose of calling it a Negroni, but there are no rules in the city that never sleeps. The glass rim is coated with Campari dust to round out the strong flavors.
90 Bedford St, Manhattan/Website
If a Negroni and an Aperol Spritz had a baby, it would be the Sparkling Negroni. And boy, would it be basic. Kidding, this drink is absolutely amazing—just making fun of all the blonde girls who squeal over these cocktails. Little Owl gives the authentic Negroni an Aperol Spritz treatment by adding Prosecco to Cappelletti, Vermouth di Torino, and orange. The end result is effervescently light and ideal for soaking up the last days of summer.
621 Amsterdam Ave, Manhattan/Website
The Parmigiano Negroni sounds daunting, but don’t we all love a little cheese with our alcohol? Lucciola’s interpretation of the Negroni combines all the makings of the classic drink with a 36-month aged Parmigiano Reggiano. I know there are definitely some skeptics out there but don’t worry, the cheese is only dusted on the rim and lightly shaved on top. The result is a salty, sweet, bitter, and savory experience all in one sip, with an explosion of umami notes.
351 W 38th St, Manhattan/Website
With draft cocktails all the talk these days, the Nearly Ninth Negroni on Tap outpaces all its competitors. Although untraditional, the Negroni is the perfect cocktail to put on draft because it’s made with room temperature spirits and fridge-temperature vermouth. Made with Greenhook Gin and St. Agrestis Inferno Bitters sourced from Brooklyn, this drink will be sure to give you a true New York experience.
Photography by: Vlady Nykulyak, Steven Fragrale, Alberto Ghezzi, Credit courtesy of A.R.T. SoHo, Credit courtesy of Dagon, Credit courtesy of Nearly Ninth