Ella Chakarian Ella Chakarian | April 14, 2021 | Style & Beauty, Feature,
From posh pop-ups to buzzy boutiques, these new retail experiences elevate shopping to the sublime.
LOEFFLER RANDALL
Architect Poonam Khanna and Loeffler Randall founder Jessie Loeffler Randall
Loeffler Randall is spotlighting its creative range of understated looks with the launch of its first boutique in Nolita. The store showcases the label’s shoes, bags, jewelry and ready-to-wear line, and offers in-store services like bridal customizations. With neutral-toned furnishing and floral motifs, the 625-squarefoot space is an ethereal dreamscape. Designed by renowned architect and interior designer Poonam Khanna in collaboration with Jessie Randall, the shop’s hushed tones are a chic vibe, indeed. 10 Prince St.
Inside Loeffler Randall’s chic new space
MACKAGE
Jannik trench coat by Mackage in sand
Encouraged by the city’s resilient aura through the pandemic, Mackage unveiled its global flagship in Soho. Known for its cold-weather garments, the 21-year-old brand’s new space is positioned in a historic building from 1890. It’s embellished with wood and stone finishes, along with a winding staircase imported from Italy. Featuring its new footwear collection and items for all, the new flagship aims to make the vibrant, distinctive space feel like home. 138 Spring St.
SWAROVSKI WONDERLAB
With a reinterpreted logo and an imaginary crystal world dubbed the Wonderlab, Swarovski is flipping to a new chapter under the lead of new Creative Director Giovanna Engelbert. The Swarovski Wonderlab will become invigorated with the opening of 28 Instant Wonder stores across the world. Each fulfills an exuberant essence with a display of crystal lifestyle pieces and a backdrop of Swarovski’s octagonal logo silhouette, conceived from the label’s new packaging. The immersive, explorative New York location is set to debut in April.
BLOOMINGDALE’S X STELLA MCCARTNEY
The Carousel at Bloomingdale’s: Stellabration is a vibrant shopping experience.
Bloomingdale’s is partnering with Stella McCartney to create a worthwhile “Stellabration.” The Carousel at Bloomingdale’s, a rotating pop-up, gives visitors a glance into the world of the renowned designer. The Stellabration pop-up features the label’s newest collections, including the genderless Shared capsule—and other sustainable finds like Tata Harper natural skincare and handmade jewelry by SVNR appear in the curation. Inspired by Stella McCartney’s ethos and leadership in ecofriendly design, the pop-up shop will be available both online and at Bloomingdale’s 59th Street location through May 17. 1000 Third Ave.
Photography by: BLOOMINGDALE’S PHOTO BY DANIEL SALEMI; ALL PHOTOS COURTESY OF BRANDS