After more than a year indoors, the world is ready to step out—and so is Prada. The Italian luxury brand just launched a pop-up on Broadway that brings the world to you, showcasing all the latest styles and fashions to inspire your own adventure.
Prada Outdoors recreates a sunny beach scene, placing tents and sunshades among hand-crafted rocks and sand dunes. The beach bar terrace gives shoppers a spot to relax and refresh. Beach huts, surfboards and lookout towers complete the atmosphere, but of course, it’s all about the clothes.
Prada debuts an exclusive ready-to-wear collection for men and women, offering tops, bottoms and sundresses in vibrant colors and lightweight fabrics. Bold stripes, crystals and sequins add playful dimension, mixing with crocheted tunics and leather bomber jackets.
For accessories, guests can peruse woven straw and cotton drill shopping bags or mini mags made of wicker and leather. Wooden jewelry can be adorned with silver charms, but you can also grab all your beach basics, from terry beach towels and cushions to sandwich boxes and water bottles. It’s truly a one-stop shop for all your summer faves.
Broadway’s fanciful Prada Outdoors pop-up lives now through June 20, but the adventure continues across the United States with other environments. From June 14 to July 4, Prada Outdoors hits Los Angeles, and from June 24 to July 12, it’ll bring Miami some shine, offering a variety of scenes, from a lively garden to snowy mountain peaks.
Visit Prada Outdoors at 575 Broadway, learn more about this season’s ready-to-wear collection at Prada’s website and check out more images of the pop-up on Broadway below.