SERHANT., a multidimensional real estate brokerage that sits at the intersection of media, entertainment, education, and technology, announced the opening of its new, versatile headquarters, SERHANT. House NYC.
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The space was located at 372 West Broadway in SoHo, the former Tommy Hilfiger flagship.
A first-of-its-kind real estate office, SERHANT. House NYC was created to be a workplace, a gathering space, a social club for agents, clients, influencers, friends. Above all else, it is a place to create and inspire.
SERHANT. House NYC has been designed to elicit creativity, encourage flexibility and bring together modern and collaborative spaces to accommodate the many divisions within the company.
“We're building the real estate brokerage of the future which includes an innovative workspace that caters to our vision,” said Ryan Serhant, founder and CEO of SERHANT.
“SERHANT. House NYC, and all future Houses as we expand, offers an inviting, home-like setting for our agents, staff, and clients where they can conduct business, host meetings, create content, and network. The way we work drastically changed in the past year, but real estate is still about selling something tangible and I'm proud of the office space we've created to reflect that.”
SERHANT. House NYC comes at a time when the workplace experience is constantly in flux.
The space was designed during the pandemic in partnership with award-winning firm INC Architecture & Design. INC is an open-source, multidisciplinary, architecture, and design studio, with experience in a wide range of project types that specializes in the integration of the design disciplines.
Part clubhouse, part lifestyle loft, and part creative studio, this innovative space was inspired by the future of work.
The venue spans 15,000 square feet across four floors featuring a full-service film studio, podcast studio, client lounge, high-tech conference rooms, and coworking-style space for agents, phone booths for individual work and meetings.
In true SERHANT fashion, there are high-end finishes throughout the location,
including Herman Miller and Design Within Reach (DWR) furniture and decor, and speakers from luxury Danish audio brand Bang & Olufsen.
INC drew inspiration from elevated Victorian clubhouses, highlighting sophistication with rich leathers and cool tones, as well as from the modern and artistic SoHo neighborhood in which it is situated.
The bold colors and sculptural furniture pay homage to the neighborhood’s historically thriving art gallery scene. The palette and the exciting signature features of the design create a space that is young, sophisticated, and creative, yet restrained.
SERHANT. House NYC also brings the "CEO corner office" into the 21st century, outfitting it to function as a live-stream, broadcast center for Ryan Serhant.
Also home to SERHANT. Ventures, the firm’s education arm, SERHANT. House NYC offers event space for in-person training and seminars.
“To design this unique space, we took a residential approach to create an environment where agents and clients alike can feel at home,” said Adam Rolston, creative and managing director, partner at INC.
“The design mixes contrasting elements to create an energy and experience to meet each moment inside the space. Whether a broker is hosting a client meeting or the creative team is filming an ad for a new development in the studio, SERHANT. House NYC is playful and dynamic, professional and welcoming, allowing the company’s headquarters to live up to its progressive mission and vision.”
Photography by: Courtesy SERHANT
