Sarah Jessica Parker (SJP), or as loyal fans call her, 'the real-life Carrie Bradshaw' is bringing the trendiest new cocktail to NYC!
Award-winning wine brand Invivo X, SJP has collaborated with Meaghan Dorman to create a cocktail for spring using this season’s hottest ingredient – wine.
Invivo is a New Zealand wine and beverage producer, founded by two Kiwi wine entrepreneurs Tim Lightbourne and Rob Cameron.
In 2019, Tim and Rob launched their collaboration with Sarah Jessica Parker, Invivo X, SJP, which features a New Zealand Sauvignon Blanc and French Rosé with a new collection on the way later this year, the release explains.
“The cocktail culture in New York has such a rich and diverse history, there’s definitely a special kind of feeling you get when stepping into a beautiful bar like Dear Irving on Hudson to enjoy the experience of sitting down to enjoy a well-made cocktail. We’re excited at Invivo to be working with Meaghan, her team, and ROAR,” Tim Lightbourne.
“Inspired by Sarah Jessica Parker’s home city, New York, ‘The City Shandy’ features Invivo X, SJP Sauvignon Blanc from New Zealand, recently awarded 92 points by Wine Spectator for its 2021 vintage.
The citrus flavors in the wine combined with pear brandy, ginger beer, and a dash of cranberry juice, create a mouth-watering long cocktail served in a Collins-style glass. Filled with warming spice flavors, the concoction has depth with a refreshing, long finish, so every sip can be savored,” the release discloses.
Featuring wine in cocktails is tipped to be one of the hottest drinks trends of 2022 as it offers drinkers a lighter style of cocktail: wine cocktails grew by 102% in dollar volume in March 2021 compared to the year prior (Nielsen).
“Coming into spring, wine-based cocktails are an excellent way to keep it light but unique. The elegant oak influence in Invivo X, SJP Sauvignon Blanc inspired the choice of pear brandy in this recipe, which blends deliciously with the wine and gives the mix a spirit backbone, just like the city it’s inspired by, ” Meaghan Dorman, renowned New York-based mixologist, and Bartender of the Year Winner.
According to the release, "The ‘City Shandy’ will be available on the menu at Dear Irving on Hudson throughout the month of March and for every purchase, Invivo is donating proceeds to ROAR – a community organization dedicated to advocating and rebuilding the hospitality industry in New York."
“The opportunity to collaborate with a celebrated New Yorker like Sarah Jessica Parker and the team at Invivo to support our restaurant community’s ongoing recovery is a natural fit for Dear Irving. ROAR has taken a multi-faceted approach to rebuild our city's food and beverage scene and we're happy to bring more support to the cause,” Dorman.
Photography by: Jamie McCarthy/WireImage, Invivo X, SJP