The Last Straw

Phebe Wahl | November 5, 2018 | Feature Features

Adrian Grenier is cleaning our seas and redefining global advocacy.
“As I started my journey into environmental advocacy, I realized that the ocean, which provides 70 percent of our oxygen, was o

"I was lucky enough to be raised by a mother who cared deeply for our Earth and all of its creatures,” says actor and activist Adrian Grenier. “From a very young age, she taught me the importance of caring for our shared environment.” The Brooklyn-based UN Environment Goodwill Ambassador’s passion for protecting the environment and marine health prompted him to found Lonely Whale.

“Adrian is an invincible and empathetic leader for not only Lonely Whale, but also the growing global community eager to learn how to embrace sustainable practices into their daily lives,” says Lonely Whale Executive Director Dune Ives, who notes that current initiatives range from the annual Ocean Heroes Bootcamp and aiding partner company Dell to innovate its plastic packaging to this fall’s star-studded benefit held here in Manhattan. As one of the leaders of the recent straw ban, Grenier has a knack for putting his charms toward a powerful purpose. “Plastic pollution is a big, scary topic, and Lonely Whale’s ability to turn that conversation into a playful challenge helped raise consciousness in a way that individuals, corporations and policy makers found engaging and appealing,” he says. “Lonely Whale’s challenge to #StopSucking showed the power of radical collaboration to drive real and measurable impact for our ocean. What started as a social media challenge quickly turned into a domino effect with cities and corporations all over the world beginning to take action to reduce use of plastic straws and also to discuss the issue more broadly.”

Grenier’s plans are as vast as the seas he seeks to protect: “At Lonely Whale, we believe that the success of #StopSucking and the Strawless Ocean initiative demonstrates a new model of impact campaigning that can be replicated by other environmental organizations.”


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