To celebrate Valentine’s Day, TUMI teamed up with FLOWERBX, a London-based boutique flower delivery service, for a two-day, in-store activation and shopping event.
February 13-14, TUMI and FLOWERBX created a floral installation at the TUMI 610 Madison Ave. store, including an assortment of tulips, cherry red spray roses, magenta snapdragons and royal purple lisianthus. Attendees had the opportunity to create custom flower arrangements—with the help of a FLOWERBX florist—to gift their loved ones this Valentine’s Day. Guests also enjoyed lite bites by Ladurée.
Photography by: Courtesy of TUMI