Eric West and Tashiana Washington
Jameson Hsu Vivienne Tam and Kelly Rutherford
Phillip Bloch, Jameson Hsu, Vivienne Tam, Donna D'Cruz and Ty Hunter
Vivienne Tam and Jennifer Creel
Yana Balan and Guest
The VIVIENNE TAM Fall Winter 2014 runway show took place February 9th in the Theater at Lincoln Center in New York City but interactively engaged a global audience through its collaboration with WeChat, the world’s fastest growing and innovative social communications app. Well known for technology collaborations with Hewlett-Packard, Monster and Square, Vivienne Tam has partnered with WeChat, bringing the app to Mercedes Benz Fashion Week for the first time and integrating a Group Chat about the show. Vivienne Tam also shared exclusive behind the scenes information and updates on the collection for those who downloaded the free app and added VTAMFASHION as a contact, which was easy enough to do from the QR codes embedded in the design of the limited edition iPhone 5/5S cases on the show seats, which were inspired by the Fall 2014 main collection.
Photography by Patrick McMullan and Steven B. Ekerovich