Vivienne Tam Fall 2014 Show

The VIVIENNE TAM Fall Winter 2014 runway show took place February 9th in the Theater at Lincoln Center in New York City but interactively engaged a global audience through its collaboration with WeChat, the world’s fastest growing and innovative social communications app. Well known for technology collaborations with Hewlett-Packard, Monster and Square, Vivienne Tam has partnered with WeChat, bringing the app to Mercedes Benz Fashion Week for the first time and integrating a Group Chat about the show. Vivienne Tam also shared exclusive behind the scenes information and updates on the collection for those who downloaded the free app and added VTAMFASHION as a contact, which was easy enough to do from the QR codes embedded in the design of the limited edition iPhone 5/5S cases on the show seats, which were inspired by the Fall 2014 main collection.

Photography by Patrick McMullan and Steven B. Ekerovich