Studs, the iconic jewelry brand that reimagined the ear piercing and earring experience, is paying homage to everybody’s favorite city: Manhattan.
The brand’s latest collection, “Studs Loves New York, is a celebration of the brand’s roots, as well as all the amazing food, eccentricities, small businesses, and communities that make NYC unique.
The collection features 17 earrings inspired by New York City culture, including a pizza slice, coffee, Metrocard, dumpling, pretzel, bagel, martini, and even, a subway rat.
The collection, now available on Studs.com, includes charm huggies and studs at a very affordable price. Earrings range from $20-$34, so treat yo self.
It’s like wearing your heart on your sleeve, but better.
Manhattanites are adamant that New York City is the best city in the world. Because, duh, of course, it is.
It’s time for all New Yorkers to put their money where their mouth is—or better yet, where your ears are.
Earrings in the “Studs Love New York” collection were designed in collaboration with female-founded fine jewelry brand, Garbage NYC, and NYC street artist, Roachi.
Everything about the line, from the design stage to campaign artwork, is authentically and undeniably New York.
To celebrate the launch, there will be a “Studs on Wheels” piercing truck this weekend, July 23-25. Head over to Chinatown or Greenpoint for the premiere of their mobile piercing studio with its first stop—you guessed it—in NYC.
"Earscape your way to a hole new you" with walk-in ear-piercing appointments and opportunities to shop the new collection.
With this new campaign & collection, Studs celebrates NYC’s recovery & resilience, while also giving back to the community relief efforts that support New Yorkers.
The innovative jewelry brand is donating $15,000 to Send Chinatown Love, an organization that’s heavily involved in small business relief across three boroughs, along with helping the city get back on its feet after 2020.
Wear good, do good, and celebrate NYC’s greatness.
Photography by: Martha Upton
