How Upstart E-tailer Nova Octo Makes Clothing Rental A Breeze

Presented by Nova Octo | October 18, 2019 | Style & Beauty Sponsored Post

While there’s always an occasion to get dressed to the nines in the Big Apple, fall is a particularly busy time. With gala season in full swing, plus numerous events that require chic cocktail attire or glamorous black-tie evening wear, you’ll likely find yourself asking, What should I wear? Enter Nova Octo.

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Launched in 2018 by Norwegian-born entrepreneur Silje Lübbe, who has worked in the fashion industry for more than a decade, Nova Octo is a next-level retail rental concept, where clients can rent luxury formalwear for a fraction of what they’d cost to own. Sure, you’ve heard horror stories about retail rental companies: the dress not arriving in time for the event, or showing serious signs of wear and tear, but fear not—Nova Octo offers clients a true luxury experience. Rental prices range from $200 up to $950 (with the exception of a one-of-a-kind Giambattista Valli Couture gown that retails at $35,000 and can be rented for $3,500).

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Clients can visit Nova Octo’s website to browse the curated collection for the gorgeous gown of their choice. Just a few of the top-tier designers you might find include Oscar de la Renta, Tom Ford, and Dolce & Gabbana. If you’d prefer to see the apparel in person, stop by the Nova Octo showroom in Tribeca, where you can sip a glass of bubbly while you’re trying on a selection of couture gowns and dresses.

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Plus, the company will donate 15 percent to charity for each rental (there are four partner charities you can choose from, including Girl Rising and Robin Hood).

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In the year since it’s launched, Nova Octo has become an indispensable source for women who have a need for designer dresses but don’t want to be wasteful by only wearing it once after purchase. So whether you’re headed to your first black-tie event or you’re a fixture on the philanthropy and social circuit, by using Nova Octo, you’ll not only look fabulous by renting a stunning one-of-a-kind gown, you’ll also feel good while doing it.

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Tags: STYLE

Photography by: PHOTOS COURTESY OF NOVA OCTO